When I first saw the Pzizz booth at Macworld 2007, I wasn’t really impressed with the product. I got a demo, tried it, wasn’t interested and moved on. The produce sounded too new age: help you sleep and help you be more alert. Isn’t that like when Unilver bought Ben and Jerry’s and Slimfast the same day? Yawn, literally. Then they sponsored a full naptime area at MacWorld 2008 and I decided to give the product another try after meeting with the developer and getting some tips on usage.
The concept of Pzizz is fairly sound - if you pardon the pun. The brain reacts to sounds in certain ways and you can gently nudge your brain into certain patterns. This isn’t anything like subliminal messages or hypnosis. You won’t suddenly bark like a dog or cluck like a chicken on command.